Newsletter Publishing

Email Deliverability

I've been complaining about email deliverability for several years now. But short of abandoning my weekly eight-year-old Surfnetkids newsletter (with +76,000 verified subscribers), I didn't know what to do about... Continue reading "Email Deliverability"

Dedicated IP for my Newsletters

For the past week, I have been working on moving my newsletter lists to a new server. I consolidated them over at NetAtlantic because I was interested in having a... Continue reading "Dedicated IP for my Newsletters"

New Price for Co-Registration

Surfnetkids.com has been offering co-registration newsletter subscribers for several years. What is co-registration? It is a way to build a newsletter list by offering your publication to new subscribers as... Continue reading "New Price for Co-Registration"

Parsing RSS Feeds

Most of my discussion of RSS in this blog (and other publications) has focused on: 1) using RSS as a personal tool to read headlines and newsletters 2) or, on... Continue reading "Parsing RSS Feeds"

Death of Email Newsletters?

Dear Barbara, I am ready to start my newsletter and was going to sign up with SparkList.com or proautoresponder.com. But I have been reading articles about the "end of... Continue reading "Death of Email Newsletters?"

My Collaborators

Dear Barbara, The movie is beautifully done. In fact, I'd love to know who your collaborators, if any, were--visual, photographic, musical?--for possible recommendations. (That's if you can make the names... Continue reading "My Collaborators"

Will it Go Viral?

Did you read the entry I posted about Paul Myer's viral case study "The Key to Conversion"? If not, here's the link to download it in PDF format. It inspired... Continue reading "Will it Go Viral?"

The Key to Conversion

If you are a newsletter publisher, this free tidbit is for you. Paul Myers, author of "The Amazing List Machine" (an ebook that I turn to time and time again... Continue reading "The Key to Conversion"

A Challenge to Myself

I just posted a "charity donation with trial subscription" challenge to my newsletter audience. I have set a goal of 300 trial subscriptions in 10 days. This is a huge... Continue reading "A Challenge to Myself"

New Premium Newsletter

It's been about 16 months since I introduced a membership site to my Surfnetkids audience. Instead of moving content from "free to fee" I created new content in a new... Continue reading "New Premium Newsletter"

Using RSS to Deliver Newsletters

Being an early adopter has some advantages. One of them is buzz. I've seen my RSS newsletter announcement mentioned in half a dozen blogs, including with Dave Winer's post at... Continue reading "Using RSS to Deliver Newsletters"

Surfnetkids Newsletter in RSS Format

What are the two biggest problems facing email users today? Ironically they are: #1) spam #2) spam filters Unsolicited email is flooding our in-boxes. Unfortunately while trying to fix the... Continue reading "Surfnetkids Newsletter in RSS Format"

RSS Readers

Although Surfnetkids usually shies away from tech topics, I just finished a Surfnetkids column on free blogging tools/hosts. It won't be posted to my site for two weeks, but when... Continue reading "RSS Readers"

More on White Listing

Now that Earthlink has added Spam Blocker to their email arsenal, Earthlink subscribers will need to add the "From" email address of newsletters they want to receive to their address... Continue reading "More on White Listing"

The Joys of Spam Filters

Dave Taylor (of Intuitive.com and MicroURL.com) just emailed me that this morning's HTML Surfnetkids newsletter tripped his spam filters with the following message: X-Spam-Status: Yes, hits=6.9 required=5.0 X-Spam-Report: 6.90 hits,... Continue reading "The Joys of Spam Filters"

Free or Fee?

Today I received an email from an author who has invested "heart and soul" in publishing a free newsletter for 15,000 subscribers without deriving any income from it. She now... Continue reading "Free or Fee?"

NewsMon

My colleague Paul Myers of Talk Biz News has introduced a desktop Windows product for newsletter publishers (and readers) that does an end run around the problems of email delivery.... Continue reading "NewsMon"

Free Content and Free Exposure

I've been reading Fred Langa's free LangaList Standard Edition newsletter for quite some time now, and last week I stole an idea from him. Well, I don't know if it's... Continue reading "Free Content and Free Exposure"

"Web site" vs. "website"

Although I've used "Web site" for years, recently I find myself gravitating toward "website." Now, when I look at my work, I see inconsistencies everywhere --- and it's driving me... Continue reading ""Web site" vs. "website""

Advice About White Listing

The biggest challenge newsletter publishers face today is outsmarting email "spam" filters. Current best practices involve: 1) Pre-testing your newsletter messages against popular filters so you avoid using "spammy" language.... Continue reading "Advice About White Listing"

Newsletter Profit Workshop

Today I learned of a very nice review of my presentation at Content Biz's Email Newsletter Publisher's Profit Workshop. Wow! Jeanne Jennings called me a "powerhouse."... Continue reading "Newsletter Profit Workshop"

Using Autoresponders

I make extensive use of autoresponders, and they are invaluable. I use them to deliver email series (such as "9 Reasons to Add Games to Your Site" or "7 Days... Continue reading "Using Autoresponders"

Building your Newsletter List

Here are a two resources to help you build a list. First is an e-book by Paul Myers that is sure to spur your own ideas on how to build your subscriber base. It is called ... Continue reading "Building your Newsletter List"

How to Publish a Newsletter?

Hi Barbara I want to start a newsletter for our kids at school. I have no idea how to do it. How did you set yours up? It works very efficiently. Thanks Daphne I use an email hosting service that ... Continue reading "How to Publish a Newsletter?"