Barbara Feldman: Online Marketing http://www.barbarafeldman.com/ I am a syndicated newspaper columnist, online publisher, author, mother, wife and Net surfer supreme (not listed in order of importance, of course). My weekly newspaper column "Surfing the Net with Kids" is syndicated by United Feature Syndicate. My website gets nearly a million visitors a month, my newsletter list is over 80,000 strong, and my self-published e-books are sold on dozens of sites. Because I am often asked for advice and recommendations that don't have anything to do with "Surfing the Net with Kids" per se, but rather are about my experiences in running that business, I've created this site as a compendium of resources and recommendations. en-us 2005-08-09T09:57:57-08:00 First It was Christmas, Now It's Halloween http://www.barbarafeldman.com/first_it_was_christmas_now_its_halloween.html Last month, I wrote about Christmas in July, and today I learn that Halloween is also early. This just clipped from Dean at Lycos 50: "Making its entrance earlier than... Online Marketing Barbara J. Feldman 2005-08-09T09:57:57-08:00 Christmas http://www.barbarafeldman.com/christmas.html According to the search-term pundits at Lycos, the search term "Christmas" usually breaks into the top fifty search terms around the first week of August. This year, however, "Christmas" came... Online Marketing Barbara J. Feldman 2005-06-28T18:03:11-08:00 Text Links Package http://www.barbarafeldman.com/text_links_package.html Text links are the hottest thing in online advertising because they build traffic AND improve search engine placement by creating back links. After being approached by several ad link brokers... Online Marketing Barbara J. Feldman 2005-04-30T13:36:54-08:00 Video Tutorials http://www.barbarafeldman.com/video_tutorials.html Neil Shearing just introduced twenty video tutorials showing how to generate more profit from your website. All the movies are about 10 minutes long, so you can watch one in... Online Marketing Barbara J. Feldman 2004-07-28T09:55:04-08:00 Integrated eCommerce Solution http://www.barbarafeldman.com/integrated_ecommerce_solution.html For months I have been hearing raves about 1ShoppingCart, so I finally decided to take a look at it. It is a high-end A to Z integrated solution for online... eBook Publishing Barbara J. Feldman 2003-12-07T10:11:02-08:00 Finding Keywords http://www.barbarafeldman.com/finding_keywords.html I have written about keywords before (see What's Hot, What's Not.) But I've been a Wordtracker subscriber for five months, and I think I am just starting to understand how... Online Publishing Barbara J. Feldman 2003-12-06T07:35:57-08:00 Demand, Traffic, Conversion http://www.barbarafeldman.com/demand_traffic_conversion.html Dear Barbara, I recently sold my practice and would like to get into the "ebook business" full time! Is that possible? Any input would greatly be appreciated! Thanks, Dr. T... eBook Publishing Barbara J. Feldman 2003-11-25T08:36:57-08:00 My Collaborators http://www.barbarafeldman.com/my_collaborators.html Dear Barbara, The movie is beautifully done. In fact, I'd love to know who your collaborators, if any, were--visual, photographic, musical?--for possible recommendations. (That's if you can make the names... Online Publishing Barbara J. Feldman 2003-11-20T08:15:19-08:00 Will it Go Viral? http://www.barbarafeldman.com/will_it_go_viral.html Did you read the entry I posted about Paul Myer's viral case study "The Key to Conversion"? If not, here's the link to download it in PDF format. It inspired... Online Marketing Barbara J. Feldman 2003-11-18T08:40:12-08:00 Free Audio Postcards http://www.barbarafeldman.com/free_audio_postcards.html AudioGenerator is offering a free trial of their audio postcards. To take advantage of this limited-time offer (sorry, I don't know when it expires) click below, and make sure your... Online Marketing Barbara J. Feldman 2003-11-13T08:15:04-08:00 Split Run Testing http://www.barbarafeldman.com/split_run_testing.html Months ago I wrote in this very blog that I was going to test a "pretty" ebook cover vs. a "plain" one. The product I was going to use for... eBook Publishing Barbara J. Feldman 2003-11-12T16:01:21-08:00 Affiliate/Credit Card Scam http://www.barbarafeldman.com/affiliatecredit_card_scam.html Some credit card thieves use stolen cards not to get merchandise, but to earn affiliate commissions. If you run your own affiliate program ,you need to be vigilant in watching... Affiliate Marketing Barbara J. Feldman 2003-10-16T09:01:16-08:00 I did it, and it was so easy! http://www.barbarafeldman.com/i_did_it_and_it_was_so_easy.html I added an audio welcome message to two of my sales pages: How to Add Games to Your Site and Surfnetkids Printables Club. Here's the clip I'm using on my... Online Marketing Barbara J. Feldman 2003-09-03T11:02:58-08:00 Audio Marketing http://www.barbarafeldman.com/audio_marketing.html I just received an audio postcard from Debbie Weil of WordBiz, and it fascinated me, so I took a look at the technology behind it. It comes from AudioGenerator, a... Online Marketing Barbara J. Feldman 2003-08-31T09:46:20-08:00 <![CDATA[What exactly is &quot;run-of-site?&quot;]]> http://www.barbarafeldman.com/what_exactly_is_quotrunofsitequot.html I got an email from an advertiser this morning who had a question about the definition of "run-of-site." He thought "run-of-site" meant that his ad would appear on every page... Online Marketing Barbara J. Feldman 2003-06-11T09:13:18-08:00