Barbara Feldman: Online Marketing
http://www.barbarafeldman.com/
I am a syndicated newspaper columnist, online publisher, author, mother, wife and Net surfer supreme (not listed in order of importance, of course). My weekly newspaper column "Surfing the Net with Kids" is syndicated by United Feature Syndicate. My website gets nearly a million visitors a month, my newsletter list is over 80,000 strong, and my self-published e-books are sold on dozens of sites. Because I am often asked for advice and recommendations that don't have anything to do with "Surfing the Net with Kids" per se, but rather are about my experiences in running that business, I've created this site
as a compendium of resources and recommendations.
en-us2005-08-09T09:57:57-08:00 First It was Christmas, Now It's Halloween
http://www.barbarafeldman.com/first_it_was_christmas_now_its_halloween.html
Last month, I wrote about Christmas in July, and today I learn that Halloween is also early. This just clipped from Dean at Lycos 50: "Making its entrance earlier than...Online MarketingBarbara J. Feldman2005-08-09T09:57:57-08:00 Christmas
http://www.barbarafeldman.com/christmas.html
According to the search-term pundits at Lycos, the search term "Christmas" usually breaks into the top fifty search terms around the first week of August. This year, however, "Christmas" came...Online MarketingBarbara J. Feldman2005-06-28T18:03:11-08:00 Text Links Package
http://www.barbarafeldman.com/text_links_package.html
Text links are the hottest thing in online advertising because they build traffic AND improve search engine placement by creating back links. After being approached by several ad link brokers...Online MarketingBarbara J. Feldman2005-04-30T13:36:54-08:00 Video Tutorials
http://www.barbarafeldman.com/video_tutorials.html
Neil Shearing just introduced twenty video tutorials showing how to generate more profit from your website. All the movies are about 10 minutes long, so you can watch one in...Online MarketingBarbara J. Feldman2004-07-28T09:55:04-08:00 Integrated eCommerce Solution
http://www.barbarafeldman.com/integrated_ecommerce_solution.html
For months I have been hearing raves about 1ShoppingCart, so I finally decided to take a look at it. It is a high-end A to Z integrated solution for online...eBook PublishingBarbara J. Feldman2003-12-07T10:11:02-08:00 Finding Keywords
http://www.barbarafeldman.com/finding_keywords.html
I have written about keywords before (see What's Hot, What's Not.) But I've been a Wordtracker subscriber for five months, and I think I am just starting to understand how...Online PublishingBarbara J. Feldman2003-12-06T07:35:57-08:00 Demand, Traffic, Conversion
http://www.barbarafeldman.com/demand_traffic_conversion.html
Dear Barbara, I recently sold my practice and would like to get into the "ebook business" full time! Is that possible? Any input would greatly be appreciated! Thanks, Dr. T...eBook PublishingBarbara J. Feldman2003-11-25T08:36:57-08:00 My Collaborators
http://www.barbarafeldman.com/my_collaborators.html
Dear Barbara, The movie is beautifully done. In fact, I'd love to know who your collaborators, if any, were--visual, photographic, musical?--for possible recommendations. (That's if you can make the names...Online PublishingBarbara J. Feldman2003-11-20T08:15:19-08:00 Will it Go Viral?
http://www.barbarafeldman.com/will_it_go_viral.html
Did you read the entry I posted about Paul Myer's viral case study "The Key to Conversion"? If not, here's the link to download it in PDF format. It inspired...Online MarketingBarbara J. Feldman2003-11-18T08:40:12-08:00 Free Audio Postcards
http://www.barbarafeldman.com/free_audio_postcards.html
AudioGenerator is offering a free trial of their audio postcards. To take advantage of this limited-time offer (sorry, I don't know when it expires) click below, and make sure your...Online MarketingBarbara J. Feldman2003-11-13T08:15:04-08:00 Split Run Testing
http://www.barbarafeldman.com/split_run_testing.html
Months ago I wrote in this very blog that I was going to test a "pretty" ebook cover vs. a "plain" one. The product I was going to use for...eBook PublishingBarbara J. Feldman2003-11-12T16:01:21-08:00 Affiliate/Credit Card Scam
http://www.barbarafeldman.com/affiliatecredit_card_scam.html
Some credit card thieves use stolen cards not to get merchandise, but to earn affiliate commissions. If you run your own affiliate program ,you need to be vigilant in watching...Affiliate MarketingBarbara J. Feldman2003-10-16T09:01:16-08:00 I did it, and it was so easy!
http://www.barbarafeldman.com/i_did_it_and_it_was_so_easy.html
I added an audio welcome message to two of my sales pages: How to Add Games to Your Site and Surfnetkids Printables Club. Here's the clip I'm using on my...Online MarketingBarbara J. Feldman2003-09-03T11:02:58-08:00 Audio Marketing
http://www.barbarafeldman.com/audio_marketing.html
I just received an audio postcard from Debbie Weil of WordBiz, and it fascinated me, so I took a look at the technology behind it. It comes from AudioGenerator, a...Online MarketingBarbara J. Feldman2003-08-31T09:46:20-08:00
http://www.barbarafeldman.com/what_exactly_is_quotrunofsitequot.html
I got an email from an advertiser this morning who had a question about the definition of "run-of-site." He thought "run-of-site" meant that his ad would appear on every page...Online MarketingBarbara J. Feldman2003-06-11T09:13:18-08:00