tag:www.barbarafeldman.com,2008://1/tag:www.barbarafeldman.com,2004://1.428- Comments for Death of Email Newsletters? Welcome to my office. I am Barbara J. Feldman, syndicated newspaper columnist, online publisher, author, mother, wife and Net surfer supreme (not listed in order of importance, of course). Movable Type 4.1 tag:www.barbarafeldman.com,2004://1.428 2004-01-07T19:30:46Z 2007-02-27T23:53:12Z Death of Email Newsletters? Dear Barbara, I am ready to start my newsletter and was going to sign up with SparkList.com or proautoresponder.com. But I have been reading articles about the "end of... http://www.surfnetkids.com
Dear Barbara,
I am ready to start my newsletter and was going to sign up with SparkList.com or proautoresponder.com. But I have been reading articles about the "end of the age of emailing." They're saying they are having way too many non-deliverables using email. Are you planning to move your newsletter to your MovableType blog? I have been hearing that is the way to go.

I'm really curious as I don't know if I should take the enormous amount of time setting up newsletter emailing if in fact it is better to tackle it with a blog.

Can you shed any light on this? If you can, I would be most appreciative.

Rob

Dear Rob,

Yes, email deliverability is a huge problem, and it will get worse before it gets better. That said, however, I still believe in email newsletters. But as an alternative, I also believe in RSS as a publishing media.

You mentioned setting up a blog. Most blogs (including Movable Type) can auto-publish an RSS feed for you --- however I would NOT consider a blog to be a subsitute for a newsletter. A blog is a website .... not a newsletter. And an RSS feed can be created in other ways besides from a blog.

That said, I publish four blogs, and six RSS feeds. One of my RSS feeds is the same full-content as my free weekly newsletter. You can see it here:
http://www.surfnetkids.com/newsletter-rss.xml

For more from me on using RSS for newsletter delivery, see

http://barbarafeldman.com/archives/cat_newsletter_publishing.html#000080

http://ezine-tips.com/articles/resources/20030820.shtml

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