November 25, 2003
Demand, Traffic, Conversion
Dear Barbara,
I recently sold my practice and would like to get into the "ebook business" full time! Is that possible? Any input would greatly be appreciated!
Thanks,
Dr. T
Dear Dr. T,
Yes, it is possible. Although I can not teach you everything you need to know to succeed in one paragraph, let me give you the following basic formula for online success: DEMAND, TRAFFIC, CONVERSION.
1) There must be exisiting online demand for your information.
Take a look at what people are searching for online with Overture's Search Term Suggestion Tool . See also my previous comments on this topic.
2) You will need to generate traffic to your website.
Learn how to use Pay Per Click search engine marketing with ebooks such as Don Crowther's Pay Per Click Money Machine.
3) You will need to convert that traffic into sales.
Test, test, test are the three most important words in online sales conversion. In order to improve your conversion percentages you will need to test various headlines, offers, prices, etc. To track your results, try the Scientific Web Marketing System. See my previous entry on Split Run Testing.
P.S. By the way, the same DEMAND-TRAFFIC-CONVERSION formula applies to the selling of physical products or services.
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Posted by Barbara J. Feldman at November 25, 2003 8:36 AM | Comments (0)
