Barbara Feldman: Getting Syndicated for Fame and Profit

Getting Syndicated for Fame and Profit

I gave my first teleseminar in January, and I loved it! What an efficient use of time. No driving, no parking, no traffic.

Downloadable audio transcript of this seminar is availabe at Getting Syndicated for Fame and Profit

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Getting Syndicated for Fame and Profit
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My weekly column "Surfing the Net with Kids" premiered in The San Diego Union-Tribune in 1996. After three years of self-syndication, I was picked up by the Los Angeles Times Syndicate. I am currently syndicated by United Feature Syndicate (the same ones that syndicate Dilbert and Snoopy.) I also self-syndicate three daily pieces, one semi-monthly column, and one monthly piece.

Online Archive: "Surfing the Net with Kids" http://www.surfnetkids.com

Examples of Online Syndication: http://www.surfnetkids.com/daily.html

GETTING SYNDICATED IN SEVEN EASY STEPS

STEP ONE: Design a column that is NEW and DIFFERENT yet has MASS-MARKET APPEAL.


STEP TWO: Call the editor of the appropriate section of your local newspaper. Ask him if he'd like to see your column. Your local paper is the one MOST likely to say yes, because from syndicates and wires they can't get "local."


STEP THREE: Keep calling newspapers in your town/county/state until you get your column into your first paper. Congratulations! You are a columnist!

STEP FOUR: Market to other newspapers via fax. In the fax, send them to your website for samples. When you get your second paper, congratulations! You are a syndicated columnist!
Repeat until you have twelve or fifteen papers.



STEP FIVE: Approach the big five syndicates via mail with a packet that contains six samples.


STEP SIX: Approach the second-tier syndicates after you're convinced the "Big Five" aren't biting.


STEP SEVEN: Continue writing your column, distributing your column, collecting your receivables, and selling your column (see STEP FOUR.) Every week a new deadline. Welcome to your new life!

Click to see the rest of the handout from the Getting Syndiate teleseminar or to purchase the audio transcript.