Comments for Google AdSense: CPM or CPC?

Google AdSense: CPM or CPC?

2003-07-25T18:21:39Z

Although the Google AdSense agreement prohibits publishers from disclosing CPM or CPC figures to others, it is important that you calculate these rates for yourself. And once you've done that, you can easily compare your Google AdSense earnings to those from alternative ad sources, such as Fastclick or Burst Media (both of which I still use.)

KEY:
R = total $ revenue
I = total number of ad impressions
K= total number of clicks

FORMULAS:
CPM = R/I * 1000
(or in English: revenue divided by impressions times 1000)

CPC = R/K
(or in English: revenue divided by number of clicks)

Everyone's results with Google AdSense will be different, but these CPM and CPC figures will give you the apples and oranges you need to evaluate the alternatives.

Comment from raheel on 2008-10-06

2008-10-06T12:18:33Z

I think google is the best one ....

Comment from Hosting joomla on 2006-11-02

2006-11-02T09:41:14Z

I think the best CPM advertising programs are
1. Fastclick - It offers CPM banners, skycrapers, and minimized pop under windows. Their rates are among the industry's best, and you can choose to get paid by check or via Paypal.
2. Casalmedia - Offering CPM pop under windows and the highest payout rate in the industry: Webmasters earn a 70% profit share. Highly recommended.

Comment from Earthsketch on 2006-07-29

2006-07-29T14:33:11Z

Which is the best CPM advertising program ?