http://www.barbarafeldman.com/rss-as-a-syndication-platform/ If my life had a tagline, it would go here. Wed, 08 Feb 2012 08:16:17 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.barbarafeldman.com/rss-as-a-syndication-platform/comment-page-1/#comment-2079 Robert Hurst Wed, 20 Aug 2003 23:49:19 +0000 http://www.barbarafeldman.com/blog/rss-as-a-syndication-platform/#comment-2079 We came up with a similar concept to this but from a different angle and I am interested in a comparison and people's comments. I have NOT read the stuff on RSS but if I do not write this my mind will go blank on the subject! MailAgent has built into it the ability to deliver personalised emails in a web browser. What we did was to design a system to send subscribers a single mail with a link to the latest version of the newsletter. All that happens is that centrally the link is repointed as new newsletters are created and hey-presto the "Perpetual Newsletter" is born. Benfits: - You still send emails and migrate people to Perpetual - Personalisation is retained for tracking - People only read when they want - Stats are consolidated for all delivery mechanisms Cons: - No Pull technology (well it's in the lab) - Notifcaition is needed for ad-hoc mailers - Lose the Master mail and you have to ask again This is a great new area and one which has a lot of potential. We think combine the old and new - what do people think? Regards Robert Hurst MD MailAgent We came up with a similar concept to this but from a different angle and I am interested in a comparison and people’s comments. I have NOT read the stuff on RSS but if I do not write this my mind will go blank on the subject!
MailAgent has built into it the ability to deliver personalised emails in a web browser. What we did was to design a system to send subscribers a single mail with a link to the latest version of the newsletter.
All that happens is that centrally the link is repointed as new newsletters are created and hey-presto the “Perpetual Newsletter” is born.
Benfits:
- You still send emails and migrate people to Perpetual
- Personalisation is retained for tracking
- People only read when they want
- Stats are consolidated for all delivery mechanisms
Cons:
- No Pull technology (well it’s in the lab)
- Notifcaition is needed for ad-hoc mailers
- Lose the Master mail and you have to ask again
This is a great new area and one which has a lot of potential. We think combine the old and new – what do people think?
Regards
Robert Hurst
MD
MailAgent

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