I’ve always had a problem with paper clutter: knowing what to keep, where to keep it, and what to trash. But at least I was able to throw away junk mail with impunity.
Now that I’m a student of the art of copywriting, junk mail ain’t junk no more. It’s an important sample for my swipe file. Grrrr…. Isn’t there anything I can throw away?
Barbara J. Feldman says
This question just in from Mike Hall:
“Would you be so kind to explain how you use
junk mail in your swipe file, I tend to save most
of my junk mail too.
Well, Mike, I found a great article by Paula Morrow that says it all, so that I don’t have to.
Swipe Your Way To Success (Legally!)